Sales Boost Campaigns
Neomali provides a powerful, built-in advertising engine that lets you promote your products directly to potential customers across the internet. Navigate to Dashboard > Sales Boost to get started.
1. Creating a Campaign
Click the New Campaign button to open the builder. You can promote your entire shop, or focus the ad on a specific Category.
- Budget & Duration: Select a Daily Budget (e.g., KES 1,000/day) and how many days you want the ad to run. The system will automatically calculate your total cost.
- Scheduling: Choose exactly which day and time your campaign should start.
2. Creative & AI Generation
Your "Creative" is the actual text and images people will see in the ad. You can select specific products to feature in the ad carousel.
- Generate with AI: Don't know what to write? Click the "Generate with AI" button! The system will automatically write a compelling Primary Text, Headline, and Call-to-Action based on your shop's products.
- Keywords: Add keywords to help the system understand what you're selling.
3. Audience Targeting
Ensure your ad reaches the right buyers by defining your target audience:
- Demographics: Set the minimum/maximum Age and select a Gender.
- Locations: Search and add specific cities, regions, or even a radius around your physical shop!
- Interests: Add audience interests (e.g., "online shopping", "beauty").
As you adjust these settings, the Estimated Audience Size at the bottom will update in real-time, showing you exactly how many potential customers you can reach.
4. Launching Your Campaign
As you build your campaign, a live Preview will show you exactly how the ad will look on mobile devices.
When you're happy with it, click Boost Now. This will guide you through a secure M-Pesa payment flow. Once paid, your campaign will be submitted for a quick review before it goes live!